Overview ​ The client approached our team in Shanghai seeking assistance with trademark registration in China. The client had recognized the importance of expanding its market presence in China but encountered a significant challenge regarding their trademark. The Challenge ​ The client informed us that they had delayed registering its trademark in China, leaving them vulnerable to infringement by competitors and/or hijackers. The delay had allowed another entity to register

Overview ​ We encountered an unexpected obstacle during our design mark registration process in China. Despite facing a trademark rejection in China due to similarities with Warner Brothers' design mark, we remained undeterred in our marketing endeavors, leveraging the distinct identity and unique positioning in a different industry. ​ The Challenge We aspired to secure trademark registration for our distinctive design mark. The trademark application faced rejection on the gr