Our Story
Large-firm expertise.
Boutique responsiveness.
Woodburn was founded on a simple principle: that foreign companies entering China and Hong Kong deserved large-firm expertise without large-firm complexity or cost.
What started as a specialist advisory practice has grown into a full-service corporate partner, with offices in Shanghai and Hong Kong, and a team that has guided hundreds of international businesses through every stage of their Asia journey.
With over 30 years experience we sit at the intersection of local knowledge and global standards. Our clients range from early-stage ventures making their first move into Asia, to established multinationals looking for a smarter, leaner way to run their back office.
The promise remains the same as it was at the start: boutique responsiveness, without compromise on quality.
Meet our experts
Managing Director
Sven Koehler
Sven Koehler has spent over two decades helping foreign companies navigate the China and Hong Kong markets, from early-stage market entry through to sustained, profitable growth.
As Managing Director, he has worked with businesses of every size, from startups to publicly listed companies, developing market strategies and operational models that make the difference in Asia.
His focus is straightforward: help investors, executives, and entrepreneurs avoid the common pitfalls and move faster toward the results they're looking for.
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Head of Business Advisory
Kristina Koehler-Coluccia
Kristina Koehler-Coluccia is Hong Kong-born with over 20 years of experience helping foreign companies enter and grow in China and Hong Kong.
As Head of Business Advisory, she has worked with more than 750 international businesses, from startups to publicly-listed companies, across a wide range of industries, shaping market strategies and business models that deliver real growth.
Her focus is practical: help investors, leaders, and entrepreneurs cut through the complexity of Greater China and get to profitability faster.
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