UPCOMING EVENTS & WEBINARS

As global e-commerce sales continue to rise, more brands are placing their goods online and attracting new customers. Global pandemic currently shutting down most of the world’s physical retail stores plays no small role in drawing consumers into online shopping. Fighting boredom, consumers spend more time browsing online, and e-commerce platforms are taking notice and innovating. Livestreaming advertisement has exploded in China, and with good reason – traditional marketing events held by foreign brands are usually seen in high-end malls in Beijing but only draw a few hundred people. Livestreaming allows for millions of people to be exposed to your brand, with minimal investment. With more than 900 million users (and growing) on various Chinese e-commerce platforms, the potential for brands is vast. The potential is equally as enticing to counterfeiters. Although most of the largest e-commerce websites have provisions against listing counterfeit goods, the volume of sellers is difficult to police. As such, brand owners must be wary of sellers offering counterfeit goods bearing famous logos, as such products can irreparably damage the reputation of a brand, losing future consumers and revenue. To ensure the safety of your brand on Chinese e-commerce platforms, there are a few important measures to adopt as part of your IP protection strategy. Join this webinar to learn more about protecting your brand on eCommerce platforms in China.

The ecommerce landscape has changed rapidly over the years. With an increase in e-commerce activity, consumer complaints and speculations of unfair competition on the rise, it is only natural that the Chinese government has taken notice. For a foreign company seeking to start a, eCommerce business in China, it is crucial to closely examine the fast-changing landscape. In this webinar we will be looking at the new era for China’s eCommerce, business models to start an eCommerce business in China, the importance of applying for an ICP license (if needed and applicable), the benefits of China’s eCommerce regime and what to watch out for when choosing eCommerce platforms in China. Join our webinar to learn more about creating your China eCommerce business.

Woodburn invites their guest speaker, Kevin Rogers and Alan Chou from Elanders Group.  This webinar will explain, in simple terms, the facts about:

  • Key steps to take, to protect your brand and to increase your chances of success

  • China cross-border e-commerce market and platforms

  • China cross border e-commerce models

  • What routes to market are available

  • Payments

  • Logistics flow for your products

  • Tax and duty

  • Key considerations – step-by-step guide

  • How Chinese consumers can find your brand

  • The unique end-to-end solution Elanders and our China partner can offer your brand to enter the China market.

Woodburn invites their guest speaker, Kevin Rogers and Alan Chou from Elanders Group. This webinar will explain, in simple terms, the facts about:

  • Key steps to take, to protect your brand and to increase your chances of success

  • China domestic e-commerce market

  • What routes to market are available

  • Payments

  • Logistics flow for your products

  • Tax and duty

  • Key considerations – step-by-step guide

  • How Chinese consumers can find your brand

  • The unique end-to-end solution Elanders and our China partner can offer your brand to enter the China market.

Woodburn invites their guest speaker, Manfred Steinkellner from Steinkellner China Search. No matter whether you are already settled in China and run a sales organization or whether you would like to enter the Chinese market, in order to be successful you need to build a well-performing organization. Nowadays eCommerce is an essential part of a successful sales organization. In this webinar session we will discover different ways to start that journey; whether that is having employees in the head office or creating a local team in China that knows the ins and outs of how to operate an eCommerce model. Both have their advantages, and both have a timing component that is important as to when it makes sense to employ them. After all in China you need to be flexible and adapt to stay on top and to be successful.

Oct 08, 2020

Learn from the industry leaders about how to activate successful marketing in China, win new customers, grow your customer loyalty and future-proof your company’s success.

 

Hear from speakers at Westwin, China Britain Business Council, Alibaba, iPinYou, China Marketing Corp, Woodburn Global and more.

 

Plan China is a collaborative educational resource drive, which aims to empower marketers with essential knowledge about China. Plan China is owned and operated by Westwin (formerly Microsoft China).

 

Book your early bird ticket before 31 July, to save 50%.

 

Add the following promo code for 10% ticket discount – WESTWINTENPERCENT

 

Visit www.planchina.co.uk to find out more and book your ticket

Oct 12, 2020

China is the world’s second largest economy and an important market for any international company. Even if you are a small player, it’s important to think big and have a China strategy in place. China can be a difficult market to crack and even more so for start-ups.

It is a common journey that businesses go through, and it is more predictable than most people realize. From hundreds of entrepreneurs, companies and leaders from the USA, UK, Australia, Canada, and Europe, we have learned that there are certain problems and frustrations that come along at very predictable times. More importantly, there are also certain ways to overcome them if you know the journey ahead of you.

In this webinar session, we will look at Woodburn’s China Roadmap method which consists of accomplishing 3 major milestones and 9 superpowers needed by a company, entrepreneur and/or leader to build a “performance” business in China.

After registering, you will receive a confirmation email containing information about joining the webinar.

Nov 09, 2020

China is the world’s second largest economy and an important market for any international company. Even if you are a small player, it’s important to think big and have a China strategy in place. China can be a difficult market to crack and even more so for start-ups.

It is a common journey that businesses go through, and it is more predictable than most people realize. From hundreds of entrepreneurs, companies and leaders from the USA, UK, Australia, Canada, and Europe, we have learned that there are certain problems and frustrations that come along at very predictable times. More importantly, there are also certain ways to overcome them if you know the journey ahead of you.

In this webinar session, we will look at Woodburn’s China Roadmap method which consists of accomplishing 3 major milestones and 9 superpowers needed by a company, entrepreneur and/or leader to build a “performance” business in China.

After registering, you will receive a confirmation email containing information about joining the webinar.

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