UPCOMING EVENTS & WEBINARS

Webinar Series: Overview of developing an eCommerce strategy for China
Brand protection on eCommerce platforms

Monday, June 21, 2021

@ 10.30am CET

REGISTER HERE 

Join Kristina Koehler-Coluccia, Head of Business Advisory from Woodburn Accountants & Advisors for this session.
 

As global e-commerce sales continue to rise, more brands are placing their goods online and attracting new customers. Global pandemic currently shutting down most of the world’s physical retail stores plays no small role in drawing consumers into online shopping. Fighting boredom, consumers spend more time browsing online, and e-commerce platforms are taking notice and innovating. Livestreaming advertisement has exploded in China, and with good reason – traditional marketing events held by foreign brands are usually seen in high-end malls in Beijing but only draw a few hundred people. Livestreaming allows for millions of people to be exposed to your brand, with minimal investment. With more than 900 million users (and growing) on various Chinese e-commerce platforms, the potential for brands is vast. To ensure the safety of your brand on Chinese e-commerce platforms, there are a few important measures to adopt as part of your IP protection strategy.

 

Join this webinar to learn more about protecting your brand on eCommerce platforms in China.

Webinar Series: Overview of developing an eCommerce strategy for China

Creating your eCommerce business model

Tuesday, June 22, 2021

@ 10.30am CET

REGISTER HERE 

Join Kristina Koehler-Coluccia, Head of Business Advisory from Woodburn Accountants & Advisors for this session.
 

The ecommerce landscape has changed rapidly over the years. With an increase in e-commerce activity, consumer complaints and speculations of unfair competition on the rise, it is only natural that the Chinese government has taken notice. For a foreign company seeking to start a, eCommerce business in China, it is crucial to closely examine the fast-changing landscape. In this webinar we will be looking at the new era for China’s eCommerce, business models to start an eCommerce business in China, the importance of applying for an ICP license (if needed and applicable), the benefits of China’s eCommerce regime and what to watch out for when choosing eCommerce platforms in China.

 

Join our webinar to learn more about creating your China eCommerce business.
 

Webinar Series: Overview of developing an eCommerce strategy for China

Branding is Everything

Wednesday, June 23, 2021

@ 10.30am CET

REGISTER HERE 

Join Annie Siara, Founder at 86 Connects for this session.
 

Expect to rebrand, rebuild and restart when entering China. In this segment, we review the key functions and components behind branding in China. How to craft a brand identity that captivates the Chinese market, plus we will present case studies of brands that have succeeded and failed across various sectors. If you are a B2B or B2C company looking to enter the Chinese market, branding is everything.
 

Webinar Series: Overview of developing an eCommerce strategy for China

How to: E-Commerce in China

Thursday, June 24, 2021

@ 10.30am CET

REGISTER HERE 

Join Ryan Molloy, CEO at Red Fern Digital for this session.
 

China’s E-commerce landscape is vast and dynamic. When looking to enter the market, knowing which platform(s) to select and how to approach them successfully can be a challenging exercise for brands across all categories. In this session, Chief Executive Officer of RedFern Digital, Ryan Molloy, will provide advice on platform selection and guidance on what it takes to get set up, defining budgets and how to succeed with executing your e-commerce strategy in the China market.

Webinar: Designing your China Roadmap

Tuesday, July 13, 2021

@ 10.30am CET

REGISTER HERE 

Join Kristina Koehler-Coluccia, Head of Business Advisory from Woodburn Accountants & Advisors for this session.
 

China is the world’s second largest economy and an important market for any international company. Even if you are a small player, it’s important to think big and have a China strategy in place. China can be a difficult market to crack and even more so for start-ups.

It is a common journey that businesses go through, and it is more predictable than most people realize. From hundreds of entrepreneurs, companies and leaders from the USA, UK, Australia, Canada, and Europe, we have learned that there are certain problems and frustrations that come along at very predictable times. More importantly, there are also certain ways to overcome them if you know the journey ahead of you.

In this webinar session, we will look at Woodburn’s China Roadmap method which consists of accomplishing 3 major milestones and 9 superpowers needed by a company, entrepreneur and/or leader to build a “performance” business in China.

Webinar Series: Getting ahead of the growth opportunity in China
How to save your brand in China

Monday, July 19, 2021

@ 10.30am CET

REGISTER HERE 

Join Kristina Koehler-Coluccia, Head of Business Advisory from Woodburn Accountants & Advisors for this session.
 

China has become a global Intellectual Property (IP) leader and enforcer. As such it is the responsibility of any business owner to register their IP in China in a timely fashion before any IP hijacker or squatter can. Before you begin your internet searches, content downloads, register a WeChat account, conduct social media networking and marketing, joining local or even foreign trade shows, local networking events or even on the ground investigations and due diligence REGISTER YOUR IP. If you do not you are openly making it easy for any local Chinese company and individual to hijack or steal your trademark and/or patent.

 

Come join this webinar to learn how easy it is to protect your brand in China.

Webinar Series: Getting ahead of the growth opportunity in China
The China Incorporation Blueprint

Tuesday, July 20, 2021

@ 10.30am CET

REGISTER HERE 

Join Kristina Koehler-Coluccia, Head of Business Advisory from Woodburn Accountants & Advisors for this session.
 

Ready to launch your company within the next 3 months in China?

Join our 90mins webinar session which will highlight the timeline, step-by-step process and document list required to setup a company in China. BUT before we hit on these important issues, you will still need to make some key decisions on the structure, people, location and finance requirements associated with incorporating a company in China.

Making a decision in an unknown environment, such as China, is scary and often we do not know if we are making the right decision. Need some help to make these decisions?

 

Webinar Series: Getting ahead of the growth opportunity in China
How to start your business with your China accountant

Wednesday, July 21, 2021

@ 10.30am CET

REGISTER HERE 

Join Kristina Koehler-Coluccia, Head of Business Advisory from Woodburn Accountants & Advisors for this session.
 

If you are starting a China business on a limited budget, you have probably spent some time trying to figure out where you can cut business costs and do more on your own to stretch the funds you have available.

 

One area you may consider doing it yourself instead of hiring it out is accounting. If you have a Chinese accounting background and a solid understanding of business finances, this may be a good place to cut costs. However, if you lack experience in managing the books of a China business and expect to learn as you go, you should think twice.

 

Managing your own Chinese accounting system incorrectly can hurt your business not only now, but also in the long-term. In this webinar we provide a rundown of the things a Chinese accountant can do for a China business of a foreign investor.

 

Join this webinar if you are still unsure why an accountant may be a good resource to add to your China team.

 

Webinar Series: Getting ahead of the growth opportunity in China
How to recruit and employ your first hires in China

Thursday, July 22, 2021

@ 10.30am CET

REGISTER HERE 

Join Kristina Koehler-Coluccia, Head of Business Advisory from Woodburn Accountants & Advisors for this session.
 

For foreign invested companies, China is one of the most significant markets for expansion. But Chinese authorities are more likely to cast a critical eye on the activities of foreign-owned enterprises, making compliance with local labor and employment requirements crucial.

 

In this webinar we will walk you through the steps to start hiring on the ground. How to find candidates, what to look for in your first hires, which pitfalls to avoid, how to employ them, and many more tips from 20 years of experience. Let’s take a look at the first step in recruiting your first set of employees for your China operation.
 

Webinar Series: Getting ahead of the growth opportunity in China
How to choose the right people for your corporate management in China

Friday, July 23, 2021

@ 10.30am CET

REGISTER HERE 

Join Kristina Koehler-Coluccia, Head of Business Advisory from Woodburn Accountants & Advisors for this session.
 

Corporate governance has to do with how (business) organizations are run and managed.  Organizations with proper corporate governance have accountability and transparency. 

 

People empowered to take decisions at those organizations know that their actions will be seen and judged by others. They are part of the appointed corporate management structure of the Chinese company. Therefore, those officers are more likely to act in ways that benefit the organization’s stakeholders. It is important to choose the right people for your corporate management in China.

 

In this webinar we will be analyzing who should in those roles and what responsibilities they hold. Join us if you are looking to finalize the appointment of the corporate management for your China business.

Webinar Series: Setting up a company in China
The China Incorporation Blueprint

Monday, August 23, 2021

@ 10.30am CET

REGISTER HERE 

Join Kristina Koehler-Coluccia, Head of Business Advisory from Woodburn Accountants & Advisors for this session.
 

Ready to launch your company within the next 3 months in China?

Join our 90mins webinar session which will highlight the timeline, step-by-step process and document list required to setup a company in China. BUT before we hit on these important issues, you will still need to make some key decisions on the structure, people, location and finance requirements associated with incorporating a company in China.

Making a decision in an unknown environment, such as China, is scary and often we do not know if we are making the right decision. Need some help to make these decisions?

 

Webinar Series: Setting up a company in China
In depth look - How much start-up capital is required for my China company

Tuesday, August 24, 2021

@ 10.30am CET

REGISTER HERE 

Join Kristina Koehler-Coluccia, Head of Business Advisory from Woodburn Accountants & Advisors for this session.
 

In the startup phase of your China company there is no room to overspend. Since budgeting allows you to create a spending plan for your capital investment, it ensures that you will always have enough money for the things you need and the things that are important for you to grow your business in China. It will also help you to analyze how much capital you need to put into that start-up phase of your China market entry.

As your business grows, you may feel it is too time-consuming to stay on top of every item spent by every department, every day of the week. Cost control may be unglamorous and difficult, but it is the one essential day-to-day process which could make the difference to your survival in China. In this webinar we will provide

 

  • the importance in budgeting,

  • tips on what you need to think about when budgeting for your China operation

  • insight on how to calculate your registered capital investment amount.

Webinar Series: Setting up a company in China
In depth look – your registered office address in China

Wednesday, August 25, 2021

@ 10.30am CET

REGISTER HERE 

Join Kristina Koehler-Coluccia, Head of Business Advisory from Woodburn Accountants & Advisors for this session.
 

It is every real estate agents' mantra: Location, location, location. You have certainly heard the phrase enough and may wonder what inspires agents to say the word three times. Choosing a location for a new business, especially in such a large country as China, is one of the most important decisions companies make during the planning phase of launching their China ventures.

 

There are several components one needs to look at when investigating cities and districts within cities, such as looking at the legal and tax issues, infrastructure, property levels, hiring capabilities, industrial clusters, your own network of suppliers and customers and relocation policies, to name a few.

 

In this webinar we will be looking at why choosing the right province, right city, right district is so important for the longevity and smooth operation of your China business.

Webinar Series: Setting up a company in China
In depth look – How to appoint the right people in your China operation

Thursday, August 26, 2021

@ 10.30am CET

REGISTER HERE 

Join Kristina Koehler-Coluccia, Head of Business Advisory from Woodburn Accountants & Advisors for this session.
 

As is true of so many things related to China, creating the right foundation at commencement will virtually always be cheaper and better for you in the long run. There are numerous stories to share of individuals within the China company and corporate structure who have “gone rogue” because of a bad management structure.

 

Those situations are nearly always difficult and expensive and oftentimes downright ugly to resolve. The key to solving these potential issues is choosing the right individuals from Day 1 and knowing that changes to the corporate structure can occur.

 

In this webinar we will be looking at methods for finding, choosing and employing talent in China together with the importance of having the right corporate structure and allocating the right powers during your pre-investment phase.

Webinar Series: Setting up a company in China
In depth look – How to open your corporate bank account in China

Friday, August 27, 2021

@ 10.30am CET

REGISTER HERE 

Join Kristina Koehler-Coluccia, Head of Business Advisory from Woodburn Accountants & Advisors for this session.
 

A key consideration for your business in China will be choosing the right bank. After careful consideration, be sure to sit down with a banker at the institution of your choice in China. 

 

Openly discuss with them the demands that your China business will require, and make sure that you have a clear understanding of their financial capabilities within China. Most banks will provide you with a good quality experience but understanding which is best for your business is a vital building block of your lasting success.

 

In this webinar session we will provide a guideline of questions for researching the right bank and tips on how the tedious operational flows at banks work.
 

Webinar: Save your brand in China

Tuesday, September 7, 2021

@ 10.30am CET

REGISTER HERE 

Join Kristina Koehler-Coluccia, Head of Business Advisory from Woodburn Accountants & Advisors for this session.
 

China has become a global Intellectual Property (IP) leader and enforcer. As such it is the responsibility of any business owner to register their IP in China in a timely fashion before any IP hijacker or squatter can.

 

Before you begin your internet searches, content downloads, register a WeChat account, conduct social media networking and marketing, joining local or even foreign trade shows, local networking events or even on the ground investigations and due diligence REGISTER YOUR IP. If you do not you are openly making it easy for any local Chinese company and individual to hijack or steal your trademark and/or patent.

 

Come join this webinar to learn how easy it is to protect your brand in China.

Webinar: The China Incorporation Blueprint

Tuesday, October 12, 2021

@ 10.30am CET

REGISTER HERE 

Join Kristina Koehler-Coluccia, Head of Business Advisory from Woodburn Accountants & Advisors for this session.
 

Ready to launch your company within the next 3 months in China?

 

Join our 90mins webinar session which will highlight the timeline, step-by-step process and document list required to setup a company in China. BUT before we hit on these important issues, you will still need to make some key decisions on the structure, people, location and finance requirements associated with incorporating a company in China. Making a decision in an unknown environment, such as China, is scary and often we do not know if we are making the right decision.

 

Need some help to make these decisions?

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