Oct 28, 2020

'10 Biggest Mistakes' companies make in China. What can we learn from those who've been there before?

In our October webinar, we are delighted to have Kristina Koehler-Coluccia, author of the book 'The 10 biggest mistakes companies make in China' and head of business advisory, Woodburn Accountants & Advisors, based in Shanghai.

Kristina has over 16 years of experience in helping foreign investors to sell their products and services into the Chinese market stress-free. She has worked with over 500 international companies, across industries and sectors on their market strategy, implementation and growth in China. And she continue to help companies to eliminate the complexities of corporate services and compliance in China.

In this webinar, she will share with us the '10 biggest mistakes' companies make in China based on her experience. She has developed a China Roadmap for "newbies" and "startups" entering the Chinese market and if you are looking to enter the China market, you don't want to miss this session, as you can learn a lot from those who've already been there before. It's time to forget the mistakes!

In this session, you’ll receive a FREE copy of Kristina’s latest e-book “10 biggest mistakes companies make in China”. You don’t want to miss this, register as our guest below!

When starting a new business, entrepreneurs are faced with several important decisions.  Creating a China business plan allows you to write on paper and communicate your vision to others and persuade them to help you meet your goals. It will include thorough market research, including benchmarking competitors already in the market and detailed information about your short term and long-term objectives, activities and obstacles, marketing strategies, target audience and staff. Part of your China business plan is understanding what you are permitted or restricted from doing in the Chinese market as a foreign investor. Choosing your business activities is just one of several key decisions you’ll need to make when setting up a business in China. You’ll also be required to decide on a business name – which again comes with its own quirks and intricacies unique to China. With these initial decisions made, it’s time to make your company registration application.


This webinar will highlight:

  • the importance of creating your China business plan.

  • important considerations such as choosing the right business activity and company name.

  • the process of setting up a company in China

In the startup phase of your China company there is no room to overspend. Since budgeting allows you to create a spending plan for your capital investment, it ensures that you will always have enough money for the things you need and the things that are important for you to grow your business in China. It will also help you to analyze how much capital you need to put into that start-up phase of your China market entry. As your business grows, you may feel it is too time-consuming to stay on top of every item spent by every department, every day of the week. Cost control may be unglamorous and difficult, but it is the one essential day-to-day process which could make the difference to your survival in China.


In this webinar we will provide

  • the importance in budgeting,

  • tips on what you need to think about when budgeting for your China operation

  • insight on how to calculate your registered capital investment amount.

It is every real estate agents' mantra: Location, location, location. You have certainly heard the phrase enough and may wonder what inspires agents to say the word three times. Choosing a location for a new business, especially in such a large country as China, is one of the most important decisions companies make during the planning phase of launching their China ventures. There are several components one needs to look at when investigating cities and districts within cities, such as looking at the legal and tax issues, infrastructure, property levels, hiring capabilities, industrial clusters, your own network of suppliers and customers and relocation policies, to name a few. In this webinar we will be looking at why choosing the right province, right city, right district is so important for the longevity and smooth operation of your China business.

As is true of so many things related to China, creating the right foundation at commencement will virtually always be cheaper and better for you in the long run. There are numerous stories to share of individuals within the China company and corporate structure who have “gone rogue” because of a bad management structure. Those situations are nearly always difficult and expensive and oftentimes downright ugly to resolve. The key to solving these potential issues is choosing the right individuals from Day 1 and knowing that changes to the corporate structure can occur. In this webinar we will be looking at methods for finding, choosing and employing talent in China together with the importance of having the right corporate structure and allocating the right powers during your pre-investment phase.

A key consideration for your business in China will be choosing the right bank. After careful consideration, be sure to sit down with a banker at the institution of your choice in China. Openly discuss with them the demands that your China business will require, and make sure that you have a clear understanding of their financial capabilities within China. Most banks will provide you with a good quality experience but understanding which is best for your business is a vital building block of your lasting success. In this webinar session we will provide a guideline of questions for researching the right bank and tips on how the tedious operational flows at banks work.

Nov 09, 2020

China is the world’s second largest economy and an important market for any international company. Even if you are a small player, it’s important to think big and have a China strategy in place. China can be a difficult market to crack and even more so for start-ups.

It is a common journey that businesses go through, and it is more predictable than most people realize. From hundreds of entrepreneurs, companies and leaders from the USA, UK, Australia, Canada, and Europe, we have learned that there are certain problems and frustrations that come along at very predictable times. More importantly, there are also certain ways to overcome them if you know the journey ahead of you.

In this webinar session, we will look at Woodburn’s China Roadmap method which consists of accomplishing 3 major milestones and 9 superpowers needed by a company, entrepreneur and/or leader to build a “performance” business in China.

After registering, you will receive a confirmation email containing information about joining the webinar.

As the Chinese government looks to reactivate the economy and avoid unemployment, a wide range of new preferential individual and corporate tax incentives have been approved and implemented since January 1, 2019 to bolster Small and Medium Enterprises’ (SMEs) competitiveness. The new Corporate Income Tax (CIT) cuts can result in substantial savings for low-profit firms and small private enterprises. Tax planning and optimization are essential in order to avoid paying more than you should as a small business owner. A slower than expected economic growth and the impact of the extended trade war with the United States, have pushed China to look for a different avenue to stimulate its local economy. Similarly, the coronavirus outbreak and rising operational costs have further complicated the situation, making this stimulus more necessary than ever. In this webinar we will be investigating the preferential tax policy in detail and how it can be implemented for one's business in China.

China’s Fapiao system is a complicated one that can be confusing for foreigners running a business. But in an effort to minimize your liability as much as possible, and to guarantee that you’re meeting any and all compliance requirements, it is in your own best interest to understand the VAT Fapiao system and how it relates to your company. From the operational perspective, you have two options when invoicing in China. The first is issuing the VAT invoice immediately to your Chinese customer instead of issuing a debit note or an Excel invoice. This is crucial because the moment the invoice is issued, it goes into the tax software system and regardless if your customer has paid or not, you are liable to pay VAT. In this webinar, we will provide you with an understanding of the China VAT Tax system, the Invoice Fapiao System and the operational aspects surrounding VAT within your company.

As one of the world’s biggest economies, China offers significant business opportunities for foreign companies. But attached to the lucrative benefits of doing business in the country come a set of rules and regulations, which when not taken seriously may result in tax audits, penalties, and other serious consequences. Taxes represent one of the most important sources of revenue for the Chinese government, and tax authorities have recently stepped up their efforts on enforcement and collection of corporate taxes. Even well-intentioned and honest businesses can get penalized for unqualified fapiao, missing supporting documents, and simple mistakes made by employees. In the past few years, the Chinese government has improved the country’s business environment to allure foreign investment and offset a slower economic growth. At the same time, they have tried to increase the overall awareness of the society and to pre-empt taxpayers from engaging in any non-compliance tax practice. In this webinar we will highlight a simple message: no more business as usual. The days of hiding profits and avoiding paying taxes in China are over. Find out how you can protect your China business and avoid a tax audit.

For many small to medium size companies in China it is difficult to implement an efficient internal control system to eliminate the possibility of corruption or fraud. But when executed correctly, these measures can improve the internal control environment and help reduce opportunistic behavior by employees and managers. During the past few years, the Chinese government has tightened up their regulations on corporate corruption and has implemented new legislation to reduce fraudulent practices that might have been common in the past. In this webinar we will provide tips on where internal control systems can be placed, how to effectively manage those control systems and provide recommendations on ongoing support to protect your China business.

One of the main concerns foreign investors have when deciding to establish a new business in China is if and when they will be able to repatriate their profits out of the country. This question makes many business professionals anxious before establishing an entity in China. The answer is simply yes. Just as any other country in the world, you will be able to transfer your funds out. The most important aspect is to ensure that your business operates in a transparent and legal way, within the country’s rule of law, and complies with all its fiscal obligations. As an individual, if you are planning to relocate out of China, you can also take your money out of the country. There are a few regulations and procedures that need to take place first, but in general there are no obstacles for repatriating capital. In this webinar we will be discussing the types of repatriation strategies that can be created and the procedures to process the payments overseas.

Apr 22, 2021

Learn from the industry leaders about how to activate successful marketing in China, win new customers, grow your customer loyalty and future-proof your company’s success.


Hear from speakers at Westwin, China Britain Business Council, Alibaba, iPinYou, China Marketing Corp, Woodburn Global and more.


Plan China is a collaborative educational resource drive, which aims to empower marketers with essential knowledge about China. Plan China is owned and operated by Westwin (formerly Microsoft China).


Visit www.planchina.co.uk to find out more and book your ticket

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