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Case Study: From Hesitation to Expansion. How a European Tech Firm Successfully Entered China’s Market with the Right Structure

Client Background In early 2025, a fast-growing European software company approached Woodburn Accountants & Advisors. The company had developed a powerful AI-driven analytics platform and had already expanded successfully across Europe and Southeast Asia. Naturally, their next frontier was China — a market with vast potential but a reputation for regulatory complexity. Despite strong demand from potential Chinese partners, the firm’s leadership team hesitated to move forward.

Case Study: Streamlining Asian Expansion - Woodburn's EOR Services for a British Client in Hong Kong

Introduction: In the wake of globalization, companies are increasingly seeking to expand their operations across international borders....

Case Study: Navigating Uncertainty - Assessing the Chinese Market Viability with Woodburn's Employer of Record Services

The Challenge: The client, a dynamic SME, found itself at a crossroads regarding its expansion strategy into the Chinese market....

Case Study: Breaking Barriers - Overcoming Delays and Compliance Concerns in China

Overview: A medium-sized company in Germany sought to establish a presence in China to capitalize on emerging market opportunities....