Reducing the Risk: How to Protect Your Business in China
In this Woodburn Academy webinar, Kristina Koehler-Coluccia sets out the practical ways foreign companies reduce risk in China, from due diligence through to contracting. It runs for about 22 minutes.
About the speaker
Kristina Koehler-Coluccia is Head of Business Advisory at Woodburn Accountants & Advisors. She has spent more than two decades helping foreign companies set up and run their operations in China and Hong Kong, and she leads the firm's Woodburn Academy sessions.
What this session covers
Conducting due diligence on potential business partners
Protecting your intellectual property against infringement
Best practice when contracting with local partners
Navigating the Chinese business landscape safely
The common pitfalls, and how to avoid falling into them
Why this matters if you work with Chinese partners
Most of the losses foreign companies take in China are not dramatic. They come from a supplier who was never properly verified, a contract signed in English only, a trademark nobody registered, or a company chop held by someone who should never have had it. Each of those is preventable with a modest amount of work done early, and each is expensive and slow to unwind afterwards.
In practice that means trademark registration to secure the brand, a properly constituted entity through China company registration, and books that stand up to scrutiny through cloud accounting and financial reporting.
Watch the full session
Thinking about setting up in China?
Woodburn Accountants & Advisors helps foreign companies register and run entities in China and Hong Kong, from company registration and trademark protection through to accounting, payroll, tax and audit. If this session has raised questions about your own plans, get in touch with our team.