Reassessing Strategies in 2025: The Future of Foreign Investment in China
- Aug 10
- 2 min read
In this Woodburn Academy webinar, Kristina Koehler-Coluccia looks at how foreign investors should be reassessing their China strategy for 2025, and where the opportunities still sit. It runs for about 37 minutes.
About the speaker
Kristina Koehler-Coluccia is Head of Business Advisory at Woodburn Accountants & Advisors. She has spent more than two decades helping foreign companies set up and run their operations in China and Hong Kong, and she leads the firm's Woodburn Academy sessions.
What this session covers
The obstacles foreign businesses face now, from regulation to shifting economics
Reassessing your market entry method and your operating model
Emerging sectors and where growth is still genuinely available
Supply chain resilience and stronger local partnerships
Building sustainability into how you operate rather than bolting it on
Why this matters if you already invest in China
Strategy reviews in China tend to be triggered by something external, a tariff, a regulation, a partner problem, and then run in a hurry. The more useful version starts with the structure. Is the entity you set up five years ago still the right one for what you are doing now? Is the registered capital still appropriate? Are you carrying people through an agent who should be on your own payroll? These questions are unglamorous, but they decide how quickly you can move when conditions change.
That review usually touches China company registration, the annual tax and audit position, and whether an employer of record still makes sense for part of your team.
Watch the full session
Thinking about setting up in China?
Woodburn Accountants & Advisors helps foreign companies register and run entities in China and Hong Kong, from company registration and trademark protection through to accounting, payroll, tax and audit. If this session has raised questions about your own plans, get in touch with our team.
