The China Experts: Anne Guslandi on Culture, Expat Life and Business in China
- 3 days ago
- 2 min read
Updated: 21 hours ago
In this episode of The China Experts, Kristina Koehler-Coluccia is joined by Anne Guslandi, one of her oldest friends from Shanghai and a former roommate. Anne traces her China journey from the moment the country first appeared on her radar through the various industries and sectors she has worked across since.
Who is Anne Guslandi?
Anne Guslandi has spent years living and working in China across a range of industries and sectors. Today her focus is on the human side of international business: helping expatriates set realistic expectations about living and working abroad, and helping companies handle the cultural nuances that come with running a multicultural team.
What this episode covers
How China first came onto her radar and what brought her to Shanghai
The range of industries and sectors she has worked in and what each taught her
The do's and don'ts of doing business in China, drawn from lived experience
How she helps expats manage expectations about relocating to Asia
Why cultural nuance inside multicultural teams is a business risk, not a soft issue
Why culture belongs in your China plan
Most market-entry plans are built around legal structure, tax and cost. Those matter, but the reason foreign operations underperform in China is more often people: unclear expectations for relocating staff, a local team managed by remote assumptions, and a head office that reads silence as agreement. Anne's perspective is a useful counterweight to a purely technical view of setting up in China.
Watch the full interview
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