China Corporate Services
China Corporate Services

Woodburn Accountants & Advisors is specialized in inbound investment to China and Hong Kong.

press to zoom
China Corporate Services
China Corporate Services

Woodburn Accountants & Advisors is specialized in inbound investment to China and Hong Kong.

press to zoom


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Weekly "Thrive in China" Roundtable

Join our Weekly "Thrive in China" Round Table. 


Specifically For Exporters to China and Companies in China That Want To Systemize & Scale Their China Business.

Each week Kristina Koehler-Coluccia hosts a complimentary 60 minute deep dive into a market entry strategy or implementation guideline that will help you protect and grow your China business.

These round tables are totally free to join so schedule this time into your diary every week and show up.

If you are looking to create a solid foundation for your China business and learn how to grow and scale quickly then please join us. 

Every Wednesday from 12-1pm CEST.

Developing a Direct Import Program from Asia using Hong Kong

Sourcing in Asia is still of vital importance and the Direct Import Program is an ideal solution for importers, selling direct to large customers. 

The Direct Import Program is designed for businesses that: 

• Are sourcing from Asia and reselling in their home country or third-party destinations 
• Are selling to large customers who accept direct shipment 
• Want to centralize their sourcing function in Asia 
• Need to have better control over quality 
• Need to have better control over receipts and payments 
• Want to sell on FOB Asia terms 


If you are sourcing or buying from Asia and selling your products to large customers in your home country or third-party destinations, then the Direct Import Program can help you achieve greater competitiveness and efficiency. The program enables you to centralize your sourcing function in Asia, thereby giving you greater control of the quality standards of your products and create savings from economies of scale.


Listen to our webinar recording to learn more about how a direct import program from Asia can help your business globally.

Save your Brand and Register your Trademark in China


Join our on-demand recording NOW for Save your Brand in China. 


Protecting your brand in China can be hard.

You are excited about entering the Chinese market, going to networking events and getting your first business deals and transactions rolling. 

But, there is nothing worse then placing faith and building trust with people who deceive you, is there?

IP squatters and hijackers in China register trademarks under bad faith to either re-sell the brand name or use it for their own business to leverage off of the success of the original trademark owner from overseas. 

IP squatters or hijackers can be your distributors, your suppliers, your vendors, your employees. They can be anyone. 

Have you experienced this?

I do have an easier way for you. A way to protect your brand - one of the most important assets of your organization - and vet those you would be working with closely. 

How to start your business with your China accountant


If you are starting a China business on a limited budget, you have probably spent some time trying to figure out where you can cut business costs and do more on your own to stretch the funds you have available.


One area you may consider doing it yourself instead of hiring it out is accounting.


If you have a Chinese accounting background and a solid understanding of business finances, this may be a good place to cut costs. However, if you lack experience in managing the books of a China business and expect to learn as you go, you should think twice.


Managing your own Chinese accounting system incorrectly can hurt your business not only now, but also in the long-term.


Watch this on-demand recording where we provide a rundown of the things a Chinese accountant can do for a China business of a foreign investor.


A Chinese accountant is  VITAL resource to add to your China team. 

How to choose the right people for your corporate management in China


Corporate governance has to do with how (business) organizations are run and managed. 


Organizations in China with proper corporate governance have accountability and transparency. 


People empowered to take decisions at those organizations know that their actions will be seen and judged by others. They are part of the appointed corporate management structure of the Chinese company. Therefore, those officers are more likely to act in ways that benefit the organization’s stakeholders.


It is important to choose the right people for your corporate management in China.


Watch this on-demand recording if you are looking to finalize the appointment of the corporate management for your China business. We will be analyzing who should hold these roles and what responsibilities they hold. 


China 2022 Blueprint Challenge

An 8-day challenge to decide on how to establish your company in China THIS YEAR.


Starts on April 20th at 1pm CEST.


Woodburn is on a mission to ease the complexities of doing business in China. WE ARE HERE TO HELP YOU.


Join our challenge and come away with a blueprint on:

>> on how to establish your company in China

>> understand the mindset you need in China to establish and operate a company in China

>> understand the importance of a value ladder in China


AND MOST IMPORTANTLY make key decisions on the foundation of your future company in 8 days!


INVALUABLE SUPPORT: Join a community of companies that are interested in entering and establishing a company in China in 2022.


We look forward to getting your China company established in 2022!

Ready to start your China business journey? 



Join our on-demand recording NOW for Design your China Roadmap.

China is the world’s second largest economy and an important market for any international company. Even if you are a small player, it’s important to think big and have a China strategy in place.


China can be a difficult market to crack and even more so for start-ups. It is a common journey that businesses go through, and it is more predictable than most people realize.


From hundreds of entrepreneurs, companies and leaders from the USA, UK, Australia, Canada, and Europe, we have learned that there are certain problems and frustrations that come along at very predictable times.


More importantly, there are also certain ways to overcome them if you know the journey ahead of you.

In Woodburn's signature webinar, we will DESIGN YOUR CHINA ROADMAP to build a “performance” business in China.


Ready to launch your company within the next 3 months in China?


Ready to launch your company within 2022 in China?

Making a decision in an unknown environment, such as China, is scary and often we do not know if we are making the right decision.

Need some help to make the key decisions around:

>> Shareholder(s)

>> Corporate Management
>> Location 
>> Type of Entity
>> Business Scope
>> Bank
>> VAT Information

If you are looking for transparency and clarity on how to create a solid foundation for your company in China, then watch our on-demand recording. 





How to recruit and employ your first hires in China


For foreign invested companies, China is one of the most significant markets for expansion.


But Chinese authorities are more likely to cast a critical eye on the activities of foreign-owned enterprises, making compliance with local labor and employment requirements crucial.


Watch this on-demand recording where we will walk you through the steps to start hiring on the ground in China.

We will go through:

>> how to find candidates,

>> what to look for in your first hires,

>> which pitfalls to avoid,
>> how to employ them, and
>> many more tips from 20 years of experience.

Let’s take a look at the first step in recruiting your first set of employees for your China operation.


The China Profit Accelerator


Are you growing in the Chinese market?


Or do you feel that you are at a standstill and you are not scaling up as you would like?


The China Profit Accelerator may be your key to China Success!


This is for China leaders, managers, and entrepreneurs to take their China business to a new level of income and profitability by starting with the analysis of their business.


Watch this on-demand recording where we highlight the following:


1. The pain points that many foreign leaders struggle with in China

2. The China Profit Accelerator  checklist to help you start analyzing your China business.