The pace of change in China is accelerating. Unprecedented geo-politics, exponential technologies, shifting demographics and new social norms are reshaping the business environment. Organisations (whether B2B or B2C) need to be responsive and agile if they are to survive and thrive in this, ‘new normal’. But in times of great change it can be tempting to slip into a reactive frame of mind, fighting fires and rolling with what you know. Many businesses, large and small, fall into this pattern in China, overlooking vast societal, culture, technological and political differences…but you don’t have to. Join us for a discussion as we step back from business as usual to develop a longer-term perspective which can survive shorter-term market changes.
Woodburn Accountants & Advisors is offering a series of COMPLIMENTARY webinars on all these subjects. We will provide you with information and tools to enrich your China business skills and enhance your market entry efforts to achieve sales success on the Chinese market. Join us from March 23-26 2020 from 9.30am to 10.30am GMT. To register click here.