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Brand Resilience: A Definitive Guide on Safeguarding Your Presence in China and Hong Kong
Brand Resilience: A Definitive Guide on Safeguarding Your Presence in China and Hong Kong

Wed, 17 Apr

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Brand Resilience: A Definitive Guide on Safeguarding Your Presence in China and Hong Kong

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Time & Date

17 Apr 2024, 1:00 pm – 2:00 pm GMT+2

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About the Roundtable

This roundtable will provide strategic insights into the importance of trademark registrations in China and Hong Kong for businesses aiming to expand their brand presence in the region. The session will focus on providing practical guidance for safeguarding intellectual property and ensuring a strong foundation for brand growth. The key points we will cover are: - Intellectual Property Protection Strategies - Navigating Trademark Regulations in China - Strategic Importance of Hong Kong Trademarks - Enforcement and Compliance Measures: The session covers proactive measures for enforcing trademark rights and ensuring compliance in both China and Hong Kong. Practical tips and case studies will be presented to illustrate effective enforcement strategies, including monitoring and responding to potential infringements.

Attendees will gain a deeper understanding of the pivotal role that trademark registrations play in brand elevation and expansion in the dynamic markets of China and Hong Kong. Armed with practical strategies and insights, businesses will be better equipped to navigate the intricacies of intellectual property protection and establish a strong brand presence in the region.

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