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About Us

Partnering with an on the ground expert is vital

Our wealth of knowledge empowers entrepreneurs and leaders to gracefully navigate the intricate regulatory terrain of China and Hong Kong, guaranteeing not just compliance but effortless expansion and operation.









Meet our Experts

Sven Koehler

Sven Koehler

Managing Director

Sven Koehler, as Managing Director, brings a wealth of experience and expertise to the realm of international business expansion.


With a robust background spanning over two decades, he has been instrumental in guiding numerous foreign investors through the intricacies of entering the China and Hong Kong markets. Having served as a strategic leader for numerous ventures, from burgeoning startups to established publicly-listed companies, Sven is renowned for his adeptness in formulating market strategies and implementing business models that drive sustainable growth and profitability in the dynamic Asian market landscape.

As Managing Director, Sven's mission is to empower foreign investors, executives, and entrepreneurs to overcome common obstacles encountered in their Greater China business endeavors, facilitating their journey towards accelerated success and prosperity.

Kristina Koehler-Colluccia

Kristina Koehler-Coluccia

Head of Business Advisory

Kristina Koehler-Coluccia is a Hong Kong-born European, with over 20 years’ experience in helping foreign investors enter the China and Hong Kong market.

She has worked with over 750 international companies, from startups to publicly-listed companies, across industries and sectors on their market strategy, implementation of business models, and helping them to focus on their growth in China and Hong Kong.

Her mission is to help foreign investors, leaders, entrepreneurs avoid the most common obstacles that they encounter along their Greater China business journey in order for them accelerate their profitability.

Our clients 

Our clients are international companies focused on inbound Asia investments, with a focus on China and Hong Kong. The strategy of our clients is on manufacturing in China, exporting from China, selling to China and offering a variety of services within China. They range from start-up organizations to multinational and publicly-listed companies.

  • Advertising & Marketing

  • Architectural

  • Automotive

  • Chemical

  • ​Construction

  • Ecommerce

  • Education

  • Electronics Manufacturing

  • Food & Beverage

  • Healthcare

  • Information Technology

  • Renewable Energy

  • Restaurant

  • Retail

  • Startups

  • Textile

  • Toys

  • Trade

  • Transport & Logistics

  • Urban Planning

Our partners

At Woodburn Accountants & Advisors we realize that companies need an array of service providers to aid them in their market entry. An added advantage of working with Woodburn Accountants & Associates is it's global network of certified public accountants, lawyers, bankers, real estate and relocation agents. We aim to connect our clients to our partners to complete their full service needs.  

At the same time we aim to continuously expand our network of partners. If you are interested in working with a qualified corporate service provider in China or Hong Kong contact us.

CBBC logo
scottish-development-international logo
Asia Assist logo
International Restructuring logo
Emerging Comms logo
Hub of China logo
RedFern Digital logo
Shearwater logo
Crayfish IO logo
Ping Pong Digital logo
Jade & Fountain Law logo
Persona Finance logo
Steinkellner logo
Wang Jing law logo

Schedule a 30-mins complimentary, no-obligation call to see how Woodburn can help you. Book a call with our Head of Business Advisory - Kristina Koehler-Coluccia.

Topics we can advise on include:

  • Company Registration

  • Cloud Accounting & Financial Reporting

  • Cloud Payroll Services

  • Tax & Audit Services

  • Recruitment

  • Employer-of-Record

  • Visa Application

  • Trademark Registration

  • Switch to Woodburn

  • Partner with Woodburn (cross referral)

Our calls are automatically scheduled via Zoom - or via Teams, WeChat or WhatsApp upon direct request. 

Our advisory calls are available from Monday-Friday from 8am to 5pm CEST and Wednesday until 9pm CEST.

How to get started with Woodburn

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