Practical Guide On the Machinery and Industrial Equipment Manufacturing Industry in China
High-end technology and innovation are the focus of today’s machinery and industrial equipment manufacturing industry in China. As the...
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We are Greater China's professional and corporate services powerhouse.
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In the dynamic landscape of Greater China expansion, partnering with a seasoned expert becomes vital.
Our wealth of knowledge empowers ventures to gracefully navigate the intricate regulatory terrain of the Greater China region, guaranteeing not just compliance but effortless expansion.
Drawing upon our profound market insights and extensive in-market experience, we serve as trailblazers, guiding enterprises through challenges and propelling their trajectory towards unprecedented success.
Meet our Advisors
Sven Koehler
Managing Director
Sven Koehler, as Managing Director, brings a wealth of experience and expertise to the realm of international business expansion.
With a robust background spanning over two decades, he has been instrumental in guiding numerous foreign investors through the intricacies of entering the China and Hong Kong markets. Having served as a strategic leader for numerous ventures, from burgeoning startups to established publicly-listed companies, Sven is renowned for his adeptness in formulating market strategies and implementing business models that drive sustainable growth and profitability in the dynamic Asian market landscape.
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As Managing Director, Sven's mission is to empower foreign investors, executives, and entrepreneurs to overcome common obstacles encountered in their Greater China business endeavors, facilitating their journey towards accelerated success and prosperity.
Kristina Koehler-Coluccia
Head of Business Advisory
Kristina Koehler-Coluccia is a Hong Kong-born European, with over 20 years’ experience in helping foreign investors enter the China and Hong Kong market.
She has worked with over 750 international companies, from startups to publicly-listed companies, across industries and sectors on their market strategy, implementation of business models, and helping them to focus on their growth in China and Hong Kong.
Her mission is to help foreign investors, leaders, entrepreneurs avoid the most common obstacles that they encounter along their Greater China business journey in order for them accelerate their profitability.
Our philosophy
Integrity
Integrity is the cornerstone of all our actions and interactions. It encompasses honesty, transparency, and a steadfast commitment to moral principles. By embodying integrity, our client's cultivate trust, respect, and credibility with us, laying the foundation for a long-term relationships.
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Resiliance
When doing business abroad companies will face challenges, setbacks, and hardships. Resilience is the capacity to bounce back from adversity stronger than before. By cultivating resilience in our clients, they develop a deeper sense of empowerment enabling them to thrive in the face of adversity.
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Simplicity
We promote simplicity in Greater China. This involves optimizing workflows, refining strategies, and minimizing bureaucracy to increase operational agility and responsiveness. By reducing unnecessary layers of complexity, organizations can enhance communication, accelerate decision-making, and adapt more swiftly to changing market dynamics.
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Knowledge
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We foster a culture of continuous learning, innovation, and expertise development within the our client's companies. This involves harnessing insights from data, industry trends, and internal expertise to make informed decisions and drive strategic initiatives.
Our clients
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Our clients are international companies focused on inbound Asia investments, with a focus on China and Hong Kong. The strategy of our clients is on manufacturing in China, exporting from China, selling to China and offering a variety of services within China. They range from start-up organizations to multinational and publicly-listed companies.
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Advertising & Marketing
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Architectural
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Automotive
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Chemical
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​Construction
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Ecommerce
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Education
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Electronics Manufacturing
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Food & Beverage
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Healthcare
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Information Technology
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Renewable Energy
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Restaurant
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Retail
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Startups
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Textile
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Toys
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Trade
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Transport & Logistics
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Urban Planning
Our partners
At Woodburn Accountants & Advisors we realize that companies need an array of service providers to aid them in their market entry. An added advantage of working with Woodburn Accountants & Associates is it's global network of certified public accountants, lawyers, bankers, real estate and relocation agents. We aim to connect our clients to our partners to complete their full service needs.
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At the same time we aim to continuously expand our network of partners. If you are interested in working with a qualified corporate service provider in Greater China contact us at info@woodburnglobal.com
How to get started with Woodburn
Schedule a 30-mins complimentary, no-obligation call to see how Woodburn can help you.
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Book a call with our Head of Business Advisory - Kristina Koehler-Coluccia.
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In this free discovery call we will discuss your Greater China strategy, business plan, market entry and growth. Topics we can advise on include:
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Business Advisory
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Trademark Registration
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Employer-of-Record
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Company Formation
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Ongoing Administration Services
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Operational Compliance
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Human Resource and Recruitment
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or any other business-related questions.
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Our calls are automatically scheduled via Zoom - or via Teams, WeChat or WhatsApp upon direct request.
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Our advisory calls are available from Monday-Friday from 8am to 5pm CEST and Wednesday until 9pm CEST (for those based in the Americas).
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