The 10 biggest mistakes companies make in China
China is the world's second-largest economy and an important market for any international company. Even if you are a small player, it is important to think big and have a China strategy in place. Most businesses tend to experience a similar journey, which is more predictable than people realize.
The objective of this publication is to help you avoid the same errors that many individuals have done in the past, with case studies that illustrate some of the most common mistakes foreign business professionals make in China.